Do Social Campaigns

According to Dr. S. Alexander Earle, Social Media is the greatest marketing tool of the 21st century. He employs a full-time social media manager to consistently post engaging content and respond to comments and suggestions. Read here to understand how social media provided great opportunities to show current and potential customers that this profession is listening to them.

Cost Benefits Most of the Ads in social media will help for your brand reach. Social Ads are the cheapest way to promote your content. All the major social media channels support targeted ads, where you can pre-set the conditions to whom your ads should be displayed. A study found that businesses spend an average of 12% of their marketing budget on social media. Statistical Analysis The performance of an Ad always depends on the time at which you post or share it with your audience. Most of the channels provide stats like when your Ads are mostly viewed or engaged by your audience. These stats help you to master your talent to pick the right time for your content. Good ROI   Keeping your content more informative and relevant to your audience is the best way to get more engagement. Don't have advertising kind of content in your post. Right content to the right audience at the right time will do magic in your return. Try to switch some part of your marketing budget to social media ri

Recent survey of 468 chief marketing officers says that the marketing budget on social media will get more than double over the next five years... The CMOs noted they are spending 8.4 percent of their budgets on social media. In the next five years it will reach 21.6 percent, survey respondents said. More news on this survey ...

Ryan Holmes has beautifully pointed the future of social media role in company's PR. Also he explained about the need of 'to be in sync' while multiple team / people involved in PR in different media and how it can be controlled and how his product hootsuite is getting ready to solve this problem. Read his post here to grab it fully... 

We already seen Campaign Monitor, Constant Contant had given social media marketing tool in their already existing Email marketing solutions. Now Zoho , which is a division of Zoho Corp  has announced the immediate availability of Zoho Campaigns ,  its easy-to-use application to reach and engage customers and prospects wherever they are -- in email, Twitter, Facebook and more. Highlighted by rich email and social campaign functionality, Zoho Campaigns features very tight integration with Zoho CRM , the on-demand CRM software, recently named 2012 CRM Market Leader for Small and Mid-sized Businesses. With the combination of Campaigns, CRM and Zoho Support , Zoho offers a suite of integrated applications to drive more sales and better service and satisfaction. A video tour of Zoho Campaigns is available at http://ow.ly/cWvf7 . Inside Zoho Campaigns Zoho Campaign

In an interview with eMarketer, Ed Kats, president of MediaWhiz, said that email and social media marketing campaigns are likely to remain strong contributors to integrated marketing strategies on the web. Many have suggested that email will become ... More story ...