Do Social Campaigns

Recent survey of 468 chief marketing officers says that the marketing budget on social media will get more than double over the next five years... The CMOs noted they are spending 8.4 percent of their budgets on social media. In the next five years it will reach 21.6 percent, survey respondents said. More news on this survey ...

Ryan Holmes has beautifully pointed the future of social media role in company's PR. Also he explained about the need of 'to be in sync' while multiple team / people involved in PR in different media and how it can be controlled and how his product hootsuite is getting ready to solve this problem. Read his post here to grab it fully...