One More Email + Social Media Marketing Tool Launched

We already seen Campaign Monitor, Constant Contant had given social media marketing tool in their already existing Email marketing solutions.

Now Zoho, which is a division of Zoho Corp has announced the immediate availability of Zoho Campaigns,  its easy-to-use application to reach and engage customers and prospects wherever they are -- in email, Twitter, Facebook and more. Highlighted by rich email and social campaign functionality, Zoho Campaigns features very tight integration with Zoho CRM, the on-demand CRM software, recently named 2012 CRM Market Leader for Small and Mid-sized Businesses. With the combination of Campaigns, CRM and Zoho Support, Zoho offers a suite of integrated applications to drive more sales and better service and satisfaction. A video tour of Zoho Campaigns is available at http://ow.ly/cWvf7 .

Inside Zoho Campaigns

Zoho Campaigns offers all the important features you expect from a campaign management application including mass emails, templates, real-time analytics, reports and more. Key highlights of Zoho Campaigns include:

-- Email campaigns - Users can easily create and schedule email campaigns to reach and engage their customers and prospects. Detailed, real-time reports are generated to track opens, clicks, bounce backs, unsubscribes and more. Additional options are available to send A/B test campaigns, chain campaigns, etc.

-- Social campaigns - Users can also reach their customers through social channels -- Facebook, Twitter and LinkedIn. Social stats reveal information such as the number of Likes, Comments, Shares, Tweets and re-tweets.

-- Zoho CRM integration - With built-in CRM integration, CRM contacts and leads can easily be synchronized with Zoho Campaigns mailing lists. The campaign information is also synchronized with Zoho CRM allowing you to view the campaign details in the context of the customer, in CRM.

Zoho Campaigns is also integrated with Google Apps and is available from the Google Apps Marketplace. Zoho Campaigns allows users to synchronize contacts from Google Contacts. Users can also use a Google Drive document for the campaign content and send it out using Zoho Campaigns. With this integration, Zoho continues to be the largest software provider for Google Apps.                                  

Pricing and Availability

Zoho Campaigns is available immediately in Subscription Editions and Per Use Editions. Subscription Editions are designed for users who regularly send email campaigns, and prices start at $5 per month for up to 500 subscribers and unlimited emails. Per Use Editions are for users sending email campaigns infrequently or on an ad hoc basis, and prices start at $6 for up to 250 emails.

A Free Edition is also available that allows users to add up to 500 contacts and send out 2,500 emails per month.

They have mentioned about the prize for Social Campaigns feature. As far I know you can use it if you subscribed to any one of their paid plan, if it so then it is really cheap when compare to other providers

About Zoho

Zoho is a comprehensive suite of award-winning online productivity, collaboration and business applications for businesses of all sizes. Over six million users rely on Zoho for their Business, Productivity & Collaboration needs and actively connect via Forums, Blogs, Facebook and Twitter. Zoho has launched several online office applications such as Writer, Sheet, Show and Mail along with a host of business applications ranging from CRM to Projects, Invoice and Meeting. These applications are offered directly via Zoho.com or through hundreds of partners in the Zoho Alliance Partner Program. For more information about Zoho, please visit www.zoho.com .                 

Also mentioned at,

http://www.marketwatch.com/story/zoho-launches-zoho-campaigns-2012-08-14

http://in.finance.yahoo.com/news/zoho-launches-zoho-campaigns-160000850.html