Do Social Campaigns

We already seen Campaign Monitor, Constant Contant had given social media marketing tool in their already existing Email marketing solutions. Now Zoho , which is a division of Zoho Corp  has announced the immediate availability of Zoho Campaigns ,  its easy-to-use application to reach and engage customers and prospects wherever they are -- in email, Twitter, Facebook and more. Highlighted by rich email and social campaign functionality, Zoho Campaigns features very tight integration with Zoho CRM , the on-demand CRM software, recently named 2012 CRM Market Leader for Small and Mid-sized Businesses. With the combination of Campaigns, CRM and Zoho Support , Zoho offers a suite of integrated applications to drive more sales and better service and satisfaction. A video tour of Zoho Campaigns is available at http://ow.ly/cWvf7 . Inside Zoho Campaigns Zoho Campaign

In an interview with eMarketer, Ed Kats, president of MediaWhiz, said that email and social media marketing campaigns are likely to remain strong contributors to integrated marketing strategies on the web. Many have suggested that email will become ... More story ...

Salesforce.com has completed its $689 million acquisition of social media marketing platform Buddy Media, the company said today. The acquisition, which was announced in June, was rooted in the social synergy between the two companies. Read More ....