Vizibility Inc. and LexisNexis announced the results of a survey conducted to shed light on the use of social media in legal services marketing. The research suggests a high degree of reliance on broadly defined social media marketing programs, with 81% of survey participants reporting they already use social media marketing tools and another 10.1% saying they plan to deploy social media marketing elements within six months. To illustrate the findings, the results have been released as an infographic (see below).
Some important points are:
* Large firms better get smart about social media if they expect social media marketing to produce new work.
* A search on LinkedIn, however, reveals only 393,338 U.S. profiles with the keywords “attorney,” “counsel” or “lawyer” in the current job title.
* The new research also reveals basic search engine optimization best practices for social media are not being followed.
* Marketers need to ensure that professional profiles contain the keywords being used by the buyers of their services.
Read the full story here...
* Large firms better get smart about social media if they expect social media marketing to produce new work.
* A search on LinkedIn, however, reveals only 393,338 U.S. profiles with the keywords “attorney,” “counsel” or “lawyer” in the current job title.
* The new research also reveals basic search engine optimization best practices for social media are not being followed.
* Marketers need to ensure that professional profiles contain the keywords being used by the buyers of their services.
Read the full story here...
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